Delaware Avenue is in for its first complete traffic study in recent memory.
The Delaware River Waterfront Corp. executive board approved a $100,000 contract to Whitman Requardt and Associates LLP to perform the study, which should be completed by the end of July.
The Wilmington, Del.-based firm will make recommendations on traffic light signal timing along the river, as well as analyze pedestrian and bicycle access at crossings and bumpouts. It will also look at possible options for expanding the walking and biking trail from Washington Avenue up the waterfront ― the trail will run on the east side of Delaware Avenue, but there are some possible choke points that need to be looked at.
And, as Sarah Thorp, manager of the waterfront master plan, pointed out, the study will provide the first detailed look at traffic patterns around the SugarHouse casino site since it opened.
Thorp added that the traffic study is a key missing component of the master plan, which is more than 80 percent complete. (Thorp is also still reviewing cost estimates in the plan.)
The money to pay for the study is coming out of a $5 million grant the William Penn Foundation gave for projects along the river.
The DRWC also approved a $1.2 million contract with Seravalli Inc. to build the Race Street Connector project, which is intended to boost pedestrian traffic to the park at Race Street Pier that's now under construction.
The board hired a new lead concessionaire for this summer's events at Penn's Landing. Frozen Delights of Pennsauken, N.J., which has been a vendor at the site for the past six years, will now be in charge of organizing and obtaining licensing for concessionaires at Festival Pier.
The DRWC expects to get $60,000 from the deal, and Jodie Milkman, vice president for marketing, programming and corporate partnerships, said Frozen Delights has promised to improve the quality of concessionaires.
Joe Forkin, vice president for operations and development, said the company would limit the number of vendors in order to ensure each gets enough revenue to operate.
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