The Philadelphia Streets Department, in partnership with the Office of Innovation & Technology (OIT) and the Mayor’s Office, is seeking proposals to understand the gaps in traffic knowledge in Philadelphia to inform future policy and projects that will reduce and eliminate traffic injuries and fatalities. This project is supported by funding from Bloomberg Philanthropies.

Since 2010, Philadelphians have been subject to more than 10,600 traffic crashes per year. Even worse, nearly 100 people are killed as a result of these crashes annually.

City residents have long been under the perception that traffic crashes, and the fatalities they cause, are simply a part of the risk of being a resident, worker, or visitor to a major city, however, we want to challenge that notion and ensure that everyone can travel safely in Philadelphia.

The City of Philadelphia continues to invest in and provide a variety of traffic safety education, enforcement, and engineering programs. In order to most efficiently invest in new programs and policies, the City is interested in gathering more information on the gaps in traffic safety knowledge amongst street users that may lead to risky decisions.

Currently, the City has access to information on traffic behavior that results in negative outcomes, primarily crashes and fatalities.  This information is used to make strategic safety investments in collision-prone locations and programming for at-risk populations.

However, the City does not want to wait for a crash to occur in order to pinpoint a traffic safety issue. Philadelphia wants to invest in preventative programs and policies that stop crashes before they happen. By supplementing crash data with additional information, the City will be able to focus on strategic safety investments that target problem areas.

To fight the problem from all angles, the city seeks a solution that will provide a better understanding of the gaps in traffic safety knowledge amongst all street users and dangerous street behaviors that Philadelphians engage in, whether or not they result in a crash or fatality.

The information collected will be the foundation for a series of traffic safety initiatives, including policies and pilot projects, which aspire to make Philadelphia a more walkable, bike-able, drive-able city that is accessible and safe for all road users.

The winning proposal should provide a strategy for how to collect accurate information on one or both of the points below:

1. What traffic rules and regulations Philadelphians do and do not understand. The City is interested in learning if Philadelphians are familiar with the following:

  • The citywide speed limit;
  • How to act around different types of bicycle infrastructure;
  • The importance of yielding to pedestrians;
  • How to pass school buses; and
  • Other fundamental rules of the road.

2. What unsafe or illegal traffic behaviors are being engaged in at identified intersections, including risky behavior that does not result in traffic crashes.

The successful approach will make the information collected easily accessible and provide user-friendly ways to aggregate, visualize and analyze the data. Furthermore, the chosen vendor should provide a methodology which can be replicated by a third party to derive performance assessments for future traffic safety initiatives.

The winning solution provider will be awarded $32,000 to implement the proposal.

Submission Guidelines:  
Please articulate your solution as you see fit but in less than 5,000 words and in under 10 pages/slides. How you use the up to 5,000 words and fill up to 10 pages/slides is entirely up to you.

We do not want to prescribe how to go about organizing this project. Vendors are encouraged to share creative and innovative proposals. That being said, a sample submission template could look like the following:

Introducing Your Solution


Summarize your solution in one or two sentences.

Short description

Give a one-paragraph overview of your approach and how it works.

Value proposition (answer should focus on either one or both of the questions)

How will your approach capture accurate information on gaps in traffic safety knowledge amongst all street users (pedestrians, drivers, cyclists, etc.) ?

How will you approach capture information on the dangerous traffic behaviors that people engage in at intersections?

Some More Detail


What additional support will you need from the City to develop your project? E.g. access to data sources, consultations with agencies experts and community leaders, software, etc.

Can your methodology be easily replicated?

Can your solution aggregate and visualize the data collected?

Implementing your solution

Would your solution require infrastructural support?

How would your solution operate day to day?

What would be the key hurdles and risks to successfully establishing your solution? How would you overcome these?

Please send proposals to Ema Yamamoto with the subject title “Traffic Safety Submission – First Name, Last Name” to Ema Yamamoto at by Wednesday 12/23/15 at 5:00 PM EST.

We appreciate that this is a very short turnaround. We are working within the confines of a grant agreement and need to have this occur on the posted timeline to ensure we do not lose the funding. Thank you in advance for your understanding.

We hope to select a vendor promptly, and begin the work early in 2016.


Additional Questions:

Please post any questions as a comment below this solicitation on so that additional information will be available for all potential submitters to review. Any questions sent via email will be directed back to the comment section on



This project is funded by the Bloomberg Philanthropies as part of FastFWD. FastFWD was created through the City of Philadelphia’s participation in the Bloomberg Philanthropies’ Mayors Challenge, a competition to inspire American cities to generate innovative ideas that solve major challenges and improve city life. It included partnerships with GoodCompany Group and the Wharton Social Impact Initiative. FastFWD is an accelerator for promising social impact entrepreneurs that sought to create an onramp for innovation in City government through procurement.

This challenge has been developed with the support of Citymart. Citymart transforms the way cities solve problems, connecting them with new ideas through open challenges to entrepreneurs and citizens.   Philadelphia and Citymart are working together to run a series of open challenges to pave the way for future innovations in government policy and practice.

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